Behind the Name
“90”:
The 90 minutes of a soccer match symbolize a unique “story” that unfolds on the field. Each game has a clear beginning and end, filled with triumphs and setbacks, mirroring the larger journeys we experience in life.
The “+” (plus):
The "+" symbolizes the "added time" at the end of each half— a chance to reclaim lost moments. For us, this "added time" reflects our commitment to positively impacting or adding to the story of every young person in our project.
“Project”:
“Project" represents our dedication to continuous, collaborative growth. Soccer becomes more than a game; it’s a powerful tool for building community, fostering an inclusive environment, nurturing character, leadership, and mental wellness, and creating opportunities for our stories to inspire and connect through the beautiful game.
CORE VALUES
These core values represented by the FOUR SIDES of our logo provide the container for all we do, support our mission, guide our actions and define our ethos.
1
UBUNTU / Community
“I am, because WE are”
The overarching focus of The 90+ Project is the idea that we are better off individually when we live in community, diversity and togetherness. We strive for deep and meaningful relationships with players and coaches as we seek to create a culture of belonging.
2
GROWTH MINDSET
“Thrive on Challenge”
90+ believes that our intelligence, creativity, integrity, and strengths are developed through the process of hard work, learning from feedback, embracing challenge, and developing resilience. When we practice a growth mindset, we see challenges and failure as an opportunity and we seek to celebrate wins on the journey of growth in sport and life.
3
INTEGRITY
“Doing the Right Thing”
We believe that the strength of a community is based on the integrity of its members. Integrity to us means high moral character, mutual respect and honesty. We believe in the inherent dignity of each person no matter their background; everyone has the right and responsibility to contribute to the good of the whole society.
4
EQUITY & INCLUSION
“Together We are Stronger”
The 90+ Project aims to ensure fair and equal access to participation, resources, and information. We accept and seek to represent all individuals and communities and will never turn away anyone based on race, ethnicity, gender, disability, sexual orientation, religion, or socio-economic status as we seek to build an equitable community together.
Philosophy
People > Player
The 90+ Project believes that when soccer turns “competitive” it should not cease to be developmental. Our unwavering commitment is intently on people development; although not at the exclusion of player development. The core of our philosophy anchors in valuing the person’s growth both on and off the pitch.
Process > Outcome
Youth soccer tends to gravitate towards outcomes rather than the journey. Winning isn’t the problem. Making winning the be-all and end-all is where things go sideways. Misplaced priorities distract from the true beauty of the game and the opportunity it presents for building character. Maximizing character development is our objective at The 90+ Project. Where you place your focus matters.
participation > pricing
Soccer is becoming, in essence, a cost-prohibitive venture. 90+ carries the noble intention to do all we can to identify and eliminate the barriers that obstruct youth participation. We endeavor to achieve this through a financial sliding scale for soccer costs contingent upon family income. Additionally, we raise funds to create equity among our most marginalized communities by offering free camps, clinics and after school programming to ensure the sport is as inclusive as possible.
Play Today to Change Tomorrow!
UNITING THE Spokane COMMUNITY through SOCCER & YOUTH DEVELOPMENT
CHANGING LIVES IS OUR GOAL! Our mission is to maximize our impact on the lives of our players, families, and community. As a non-profit, we seek to eliminate barriers to participation, invest in people development and focus resources to ensure our programs and activities help change the lives of the next generation. We exist to:
play today to change tomorrow.
90+ Project is a 501(c)3 non-profit organization.
PARTNER WITH US TODAY AND HELP DEVELOP THE LEADERS OF TOMORROW.
